Portfolio

MINI 1499GT Limited Edition

Website Build

Special Development

e-Commerce

k

Strategy

UX

U

SEO Implementation

Analytics

Reporting

Wordpress Management

Site Management

Email Management

Hosting

Domain Management

Challenge

Client required a solution to be able to sell their limited-quantity Limited Edition 1499 GT car without customers actually test driving, or even seeing it first. It needed to be an online-only solution. 

Solution

We decided on a WordPress site that integrated e-Commerce to allow users to pay a booking fee, online. Being a quantity-limited car, there was time constrainsts for the first 40 buyers. 

The campaign was split into a “teaser” and “live” phases. The teaser phase was built off a strong social media presence, an existing email database and website sign ups. The live phase was a 4 day chance for customers to book their car and ensure they were one of the few to own the vehicle.

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